New Work: Telco Credit Union


It’s been a busy year for us here at The Sumner Group, and we’re excited to be adding to our diverse roster of clients.

Founded in 1941, Telco Credit Union is one of North Carolina’s oldest credit unions. From its humble beginnings as a 19-member collective, Telco has grown to service thousands of members in eastern North Carolina. As part of their continued growth and service to the community, Telco began plans to open a new branch in Greenville. The time was right to re-think their identity, brand positioning and marketing strategies.

The Sumner Group was hired to bring a fresh viewpoint to the above facets of Telco’s presence in the marketplace, starting with a new logo and position line.

Telco’s new logo features coastal colors and a speech bubble evoking the roots of Carolina Telephone while representing the individuality of each member. The position line, “you can belong here” calls to mind a sense of community while communicating a sense of belonging.

The Sumner Group also will be rolling out a multimedia campaign this Fall to include print, outdoor and internet components.