How To Capitalize on the Holiday Advertising Season

It’s that time of year when shopping reaches an all-time high, both online and at brick-and-mortar storefronts. People are out spending their money on holiday gifts for friends and family, and business is booming. You’re probably wondering how you can get in on the action and boost sales for your own business. It’s really quite simple: advertising.

This is the perfect time to launch a holiday marketing campaign. Many shoppers are actively looking for new and creative gift ideas, and your advertisement might be just the thing to draw them in. But how do you accomplish that? How can you best capitalize on the holiday season? Let’s take a look.

Prepare a Social Media Blast

The holidays are the ideal time to really dig in your heels and push your goods or services. Around this time of year, consumers practically expect to be bombarded with advertisements and sales pitches. Use this season to constantly build awareness of your product and get yourself into the public eye without the risk of overdoing it. Social media is the perfect platform for high-volume mass marketing.

Offer Holiday Deals & Specials

Naturally, the way to attract business is to sweeten the deal. Consider offering widespread savings deals or extending a special offer to first-time or returning customers. Even if you’re not selling at full price for profit, this is a great strategy to begin building brand loyalty.

Embrace the Sentimental

The holidays are a time of comfort and nostalgia. If you can evoke these feelings and link them to your business, then people will begin to take notice. Really lean into the holiday spirit with your advertising campaigns, and you may just find a profitable market.

Experiment With New Formats & Platforms

Get in touch with your creative side, and try something that you might not have before. Videos such as TikToks, YouTube Shorts, or Instagram Reels are a great way to get direct access to the consumer. Not only that, but these particular media formats allow for more fun and innovative content.

Promote Customer Service

Customer service is a big deal during the holidays, especially when people want to make returns or exchanges. If you’ve gone out of your way to create an excellent customer experience, promote it! Weaving quality service into the fabric of your brand is just as important as what you’re selling.

Get a Leg Up With Sumner Group

With over 35 years of industry experience, Sumner Group has helped businesses create the ideal advertising campaigns. Take a look at some of our past work for reference. Want to learn more? Contact us to inquire further or get started with us today!