Business Tips
The latest from the Sumner Group.
July 8, 2024
Over the past few decades, the commercial landscape has quickly evolved from prioritizing physical storefronts to favoring e-commerce stores. Even if you have a brick-and-mortar storefront […]
July 3, 2024
To succeed in this Digital Age that we’re living in now, you have to capture people’s attention, which is often already divided between several different forms […]
June 28, 2024
Having an online presence is an absolute must in an age when we turn to the internet for everything under the sun. Streamlined websites and engaging […]
June 12, 2024
Digital analytics make marketing so much easier, but it’s important to know what to do with them. The initial process involves collecting, measuring, and analyzing data […]
May 15, 2024
Advertising campaigns are a dime a dozen. The digital world is saturated with commercials and ads, all vying for the consumers’ attention. This constant barrage can […]
March 18, 2021
Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.
March 17, 2021
As a business owner, there are few things as valuable as a business card. While you are the face of your company, a business card is a lasting representation of your first impression. That little card can open any number of doors – if it's done the right way.
March 16, 2021
When it comes to advertising your company, it pays to be clever. What works best is for people to see your brand in a way that's different from the usual advertising methods. A novel way to do so is through yard signs.
March 15, 2021
When it comes to grabbing people's attention, sometimes so-called "old fashioned" advertising methods can't be beat. Such is the case with flyers.
March 12, 2021
Using social media platforms for your business can be confusing. You must strike a balance between crafting a solid presence, while still attracting customers to grow your business. A good way to achieve this harmony is with boosted Facebook posts.
March 11, 2021
Part of owning a successful company is being able adjust to challenges through creative thinking. Creative thinking is especially essential when it comes to advertising.
March 9, 2021
Billboards may not be the first thing that comes to mind when you think about successful advertising. But effective outdoor advertising can work wonders for your business.
March 8, 2021
Good advertising doesn't only have to be a giant billboard over a busy highway, or an online ad with thousands of impressions. Sometimes the best marketing for your business is a quick comment to from one friend to another. This is word-of-mouth advertising.
March 7, 2021
Instagram can be perfect when it comes to marketing your business. Here's a closer look at the data that shows why using Instagram is essential for any business.