Sumner Group

The latest from the Sumner Group.

April 15, 2024

Why Hiring a Marketing Agency To Grow Your Business Is More Productive and Cost-Effective Than In-House Marketing

For many businesses, the question of whether to have a dedicated marketing team or hire a marketing agency is of utmost importance. This is especially true […]
April 5, 2024

Navigating Trends: Staying Ahead in the Dynamic World of Marketing

The world of marketing is constantly changing and rapidly evolving. This is due in no small part to the rapid adoption of digital marketing and advertising […]
March 15, 2024

Is Direct Mail Marketing Still Effective?

It’s a fair question. In a culture saturated by the latest and greatest in technological advancement, it’s no wonder that digital advertisements have become the preferred […]
March 5, 2024

How AI Is Changing Digital Marketing

AI has become something of a hot topic over the past several months. Artificial intelligence, most commonly abbreviated as AI, is the latest and greatest in […]
February 15, 2024

How To Attract New People to Your Social Media Page

Today, practically every business has a social media presence. This is especially true for small businesses, who often find it useful for connecting with local patrons […]
September 15, 2023

How To Track Your Advertising Success Over a Long Period of Time

Marketing and advertising are essential to the success of any business, big or small. It’s important to stay relevant by keeping consumers informed of the latest […]
September 1, 2023

How To Run a Word-of-Mouth Advertising Campaign

Before the advent of social media and the convenience of online advertisements, businesses were heavily reliant on word of mouth to spread awareness. If a business […]
August 15, 2023

Why It Is Important To Know Your Target Market Well

One of the first and most important steps in creating a solid marketing campaign is often the most overlooked. When trying to attract customers and drive […]
August 1, 2023

How To Increase Your Facebook and Instagram Ad Engagement

Meta advertisements, displayed via well-known platforms like Facebook and Instagram, are a great way to market your business. Whether you want to build awareness or drive […]
July 20, 2023

Is Instagram and Facebook Marketing Dying?

Back in 2012, Facebook founder Mark Zuckerberg bought Instagram for $1 billion. Fast-forward almost a decade, where 2021 saw a major rebranding and shift in focus […]
July 5, 2023

How Do I Begin Marketing My Small Business?

So, you’ve taken the plunge and started your very own small business. Congratulations on such a big step! You’ve got your work cut out for you, […]
June 15, 2023

Common Marketing Mistakes for Small Businesses and How To Avoid Them

As the owner of a small business startup, it can be tough getting your ideas off the ground. There are so many fine details to consider, […]
June 2, 2023

Why Direct Mail Marketing Is Still a Very Effective Marketing Tactic

In this world of technological innovation and digital tools for everything imaginable, it’s no surprise that digital marketing has become the most popular way of reaching […]
May 15, 2023

The Importance of Consistent Social Media Presence for Your Business

We live in a world connected by the internet. More specifically, we are all connectedthrough social media platforms such as Facebook, Instagram, Twitter, and TikTok. Social […]