Sumner Group

The latest from the Sumner Group.

August 23, 2021

Traditional Media Is Dead. Long Live Traditional Media.

Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
July 6, 2021

Two Kings Casino Ribbon Cutting in Kings Mountain, NC

On Thursday, July 1, 2021 the Catawba Indian Nation held a ribbon-cutting ceremony for its modular casino facility in Kings Mountain, NC in advance of the opening of a full casino in the near future. The Sumner Group proud to assist Delaware North and the Catawba Nation with the ceremony.
June 8, 2021

Marketing Dos and Don’ts, Part 3

Marketing your business can seem like an overwhelming task. Here are more Here are more dos and don'ts to help your marketing succeed.
June 3, 2021

Sumner Group Client CarolinaEast Wins Multiple National Advertising Awards

The Sumner Group was recently announced as a winner in the 38th Annual Healthcare Advertising Awards. The agency was a winner of six individual awards in several categories for campaigns developed for CarolinaEast Health System in New Bern, North Carolina.
June 1, 2021

Sumner Group and City of Gastonia Claim Communications Award

The Sumner Group, serving as the agency of record for the City of Gastonia’s Communications and Marketing Department, is proud to announce that the Department was recently recognized by the North Carolina City & County Communicators’ (NC3C) 2021 Excellence in Communication Awards.
April 27, 2021

Promotional Products, For the Win

Living in the digital age, it's easy to think that promotional products are outdated and ineffective. But, corporate gifts remain a powerful tool for marketing your business. Here's why.
April 13, 2021

Marketing Dos and Don’ts, Part 2

Marketing your business can seem like an overwhelming task. Here are more tips that help boil it all down to an easy-to-digest list of dos and don'ts.
March 29, 2021

Twitch: The New Marketing Frontier

The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
March 24, 2021

Marketing Dos and Don’ts, Part 1

Marketing your business can seem like an overwhelming task. Here's is the first in a series of articles that boil it all down to an easy-to-digest list of dos and don'ts.
March 22, 2021

How to Make Magazine Ads Work for Your Brand

With the availability of online content, you might think that advertising in magazines is no longer relevant. Yet, magazine ads can be a fruitful part of your overall marketing approach. The key to effective magazine advertising boils down to these four steps.
March 19, 2021

How to Create Television Commercials That Work

A foremost form of advertising in the U.S. for the past 80 years has been the television commercial. Why? It's simple. TV advertising is a great way to get your business noticed.
March 18, 2021

How TikTok Can Be Used as a Marketing Tool

Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.
March 17, 2021

Designing an Effective Business Card

As a business owner, there are few things as valuable as a business card. While you are the face of your company, a business card is a lasting representation of your first impression. That little card can open any number of doors – if it's done the right way.
March 16, 2021

Lawn Signs: Miniature Billboards for Your Business

When it comes to advertising your company, it pays to be clever. What works best is for people to see your brand in a way that's different from the usual advertising methods. A novel way to do so is through yard signs.