The Sumner Group was recently named a winner in the 32nd Healthcare Advertising Awards. The agency was a Merit Winner for the “Twist Again” television campaign developed for CarolinaEast Health System. The campaign included print, outdoor, radio and TV spots promoting CarolinaEast’s Orthopedic practice.
This year, over 3,700 entries were received, making the awards the largest health care advertising awards competition and one of the 10 largest of all advertising awards. A national panel of judges reviewed entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Jacque Sumner, company president and account executive for CarolinaEast said, “This is the fifth year the Sumner Group has been recognized. We are most excited for our client and their marketing director, Megan McGarvey. Ms. McGarvey not only encourages a good deal of collaboration but has some wonderful ideas.”
See the campaign below: