The Sumner Group was recently announced as a winner in the 12th Annual Service Industry Advertising Awards. The agency received a Silver Award for a campaign developed for CarolinaEast Health System, “Twist Again.” The campaign included print, outdoor, radio and TV promoting the quality award-winning CarolinaEast Center for Orthopedic and Total Joint Care.
The Service Industry Advertising Awards began in 2003 to recognize the advertising excellence of the service industry. More than 400 advertising agencies and over 700 institutions participated in the 12th Annual SIAA Awards. Over 1,500 entries were received in this year’s competition. A national panel of judges evaluated and rated entries in eight groups and twenty-six categories.
Michael Sumner, vice-president of The Sumner Group, said “this is huge for the agency and CarolinaEast Health System. The client contributes great creative ideas and has been phenomenal to work with. I am very proud of the team.” Headquartered in New Bern, NC, CarolinaEast Health System offers a complete compliment of inpatient and outpatient services anchored by a 350 bed full service hospital.
A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content. Winners were announced February 1. Creative Director Anthony Rodriguez designed the campaign and Brandon McBee, Assistant Art Director, assisted in execution. Richelle Benton is the Account Executive for CarolinaEast and aided in media procurement and placement, as well as the TV and radio spot creation. Responding to the announcement about the awards, Megan McGarvey, Director of Public Relations at CarolinaEast Health System, noted “We have had great success crafting creative and targeted marketing for CarolinaEast. I appreciate that The Sumner Group is open to ideas from my staff and how well we work together to bring that creativity to fruition. It is a good partnership.”
See the campaign below: