/// GSM SERVICES
GSM Services serves the Greater Charlotte area by providing residential heating and cooling solutions, commercial HVAC and roofing solutions, and more.
/// THE CLIENT
Since 1927, GSM Services has been serving the Greater Charlotte area by providing residential heating and cooling solutions, commercial HVAC & roofing solutions, energy services and more.
/// OUR TASK
The Sumner Group was retained by GSM Services to increase brand visibility and awareness in the region.
/// OUR APPROACH
As part of our partnership, we refreshed GSM’s identity for their entire service line, and produced new TV campaigns. The new identity was used for staff apparel and vehicle wraps. We also implemented a market survey with analysis for upcoming marketing and advertising phases.