/// WATSON INSURANCE: GO WATSON!

A multi-media advertising campaign to promote local services and new app.

/// THE CLIENT

Watson Insurance

With offices in North and South Carolina, Watson Insurance, in operation since 1934, is a full service agency that provides not only effective risk management techniques and comprehensive insurance for all client needs, but a personal relationship with each customer.

/// OUR TASK

One of The Sumner Group’s original clients when we opened our doors in 1987, Watson Insurance asked us for assistance with marketing their new mobile application while emphasizing the wide range of local services they’ve provided for decades.

/// OUR APPROACH

We developed a multimedia campaign featuring the “green ball.”

Representing forward movement, flexibility and friendliness, the “green ball” campaign featured TV, radio, billboard and print ads.