/// GASTON CAPITAL PARTNERS

Gaston Capital Partners is a venture capital firm with years of experience and a proven track record of success.

/// THE CLIENT

Gaston Capital Partners

Gaston Capital Partners invests in small companies that have the potential to grow to national or international businesses; that have proven managers who have managed larger companies; that have achievable and realistic capital needs; and, that offer opportunities for Gaston Capital Partners to make a meaningful contribution to the improvement and advancement of the business.

/// OUR TASK

Managed by Michael K. McMahan, who is listed in Barron’s as one of the top 100 independent financial advisers in the country, Gaston Capital Partners wanted to transition from being a successful, if faceless, enterprise, to a Firm whose identity and image correctly portrayed both its history of success and its ability to continue providing top-notch capital and strategic resources.

/// OUR APPROACH

We decided to create a simple, clean, bold identity and website that has the feel of a major financial institution, but doesn’t lose sight of the future-leaning vision of the Firm.