/// EPIPHANY SCHOOL OF GLOBAL STUDIES

A cross-platform marketing campaign to promote the school’s 10-year anniversary.

/// THE CLIENT

Epiphany School of Global Studies

Located in New Bern, NC, Epiphany School is a rigorous college-preparatory and globally-focused school where dynamic and innovative learning is stretched beyond the classroom walls, emphasizing the knowledge, skills, creativity, adaptability, curiosity, and international experiences students will need to flourish in an increasingly globalized 21st century.

/// OUR TASK

Epiphany selected The Sumner Group as their partner to assist in marketing the school’s 10-year anniversary, and in promoting enrollment for the 2015-2016 school year. The goal was to quickly capture the school’s mission and vision while increasing the school’s community presence.

/// OUR APPROACH

After a strategic marketing session, we crafted a multimedia campaign based on the tagline “Look at us Now!” This student-centric project featured multiple 15-second “bookend” TV spots, an eye-catching direct mail campaign targeting homeowners in a four county area, and billboards along the “vacation corridor,” extending from Raleigh to the Coast. Starting in July 2015, the campaign will run through October 2015.