/// CAROLINAEAST HEALTH SYSTEM: TWIST AGAIN!
A multi-media advertising campaign to promote The Center for Orthopedic and Total Joint Care at CarolinaEast.
/// THE CLIENT
CarolinaEast Health System
CarolinaEast Health System is a 350 bed, multi-facility health care provider to the five county Coastal Carolina Region. Each year, they are privileged to have over 360,000 opportunities to touch the lives of the people of Coastal Carolina with leading edge, compassionate, and award-winning health care.
/// OUR TASK
The ability to return to a normal, healthy and active lifestyle is vital to those in need of orthopedic care. CarolinaEast’s ability to do help its clients do just that is an outstanding component of its services. We were tasked with creating an engaging and approachable campaign to promote the award-winning orthopedic services provided at The Center for Orthopedic and Total Joint Care at CarolinaEast
/// OUR APPROACH
We crafted the “Twist Again” campaign. This campaign was designed to emphasize how an active lifestyle is many times once again possible once treated at The Center for Orthopedic and Total Joint Care at CarolinaEast. The campaign was a fun, light-hearted message to the customer, highlighting that they can once again be happy and full of life and energy, regardless of what led to them needing orthopedic care.
Using the song “Twist Again” by Chubby Checker as a backdrop for our video spots (created with our friends over at 15/4) and using images various actual orthopedic patients joyfully dancing and engaged in active lifestyles highlighted not only a return to a higher quality of life, but also the range of motion regained after treatment. This approach framed the services in a personal, rather than strictly clinical, way.