/// CAROLINAEAST HEALTH SYSTEM: CARDIOVASCULAR CENTER OF EXCELLENCE
A branding and advertising campaign to promote The CardioVascular Center of Excellence at CarolinaEast.
/// THE CLIENT
CarolinaEast Health System
CarolinaEast Health System is a 350 bed, multi-facility health care provider to the five county Coastal Carolina Region.
CarolinaEast Health System’s Cardiovascular Center of Excellence is more than just a comprehensive array of services. From diagnosis through individually-tailored treatment plans and on to rehabilitation, patients will receive the most advanced care available from highly skilled and compassionate specialists and clinicians. The Center of Excellence team works tirelessly to offer prevention and wellness initiatives.
/// OUR TASK
We were tasked with creating an informative and patient-driven promotion for the renowned CardioVascular Center of Excellence at CarolinaEast
/// OUR APPROACH
Working closely with the Public Relations Department at CarolinaEast, we created a promotional campaign around the tagline “At the Heart of it All.” Using pictures of actual patients, along with reiterations of the new logo designed for the Center, we portrayed the personal aspect of the client’s desired message.