public relations

The Sumner Group has been helping its clients harness the power of public relations and public affairs to manage reputations, move products and services' and achieve public policy victories. We understand the unique challenges facing B2B marketers and the unique needs of the trade and technical media that play critical roles in customers' buying habits.

Our Public Relations specialists provide publicity-driven public relations strategies and tactics in support of new product launches and established consumer products and brands.The Sumner Group understands the issues and challenges you face. Our Public Affairs professionals can shape and deliver your message to key audiences and help you achieve your policy goals. From media relations and advertising to polling, messaging and direct mail.  At The Sumner Group, Public Affairs is part of a fully integrated program of marketing communications.

Q: What's the difference between advertising and public relations?
A: Advertising can be edgy, but PR requires restraint. Advertisments can pretty much say what they want since the company is paying for the ad space in newspapers and magazines and air time on radio and television commercials.

Advertising can be very creative, informative, uplifting, exciting and attention-grabbing. Proper advertising reinforces brand identity and successfuly creates interest and demands action in a product or service.

Public Relations job is to get your message out to the public with no hype - just the news. Public Relations involve press releases, organizing news conferences and creating effective company newsletters - and no one does it better than The Sumner Group.